Vision & Goals

Through public, advisory committee, and board member feedback, the following vision statement and goals were developed to guide the creation of the RVTD 2040 Transit Master Plan.

VISION STATEMENT
In 2040, RVTD provides quality, efficient public transportation for residents and visitors, including those who are transit-dependent, improving the quality of life and the environment in the Rogue Valley and connecting its diverse communities to jobs, opportunity, and daily needs.

GOAL I: COMMUNITY
Connect the region, focusing on increasing equitable access to transportation and improving quality of life.

GOAL II: COORDINATION
Coordinate closely with regional partners (such as the surrounding cities, Jackson County, ODOT, and other agencies), within RVTD, and with the public to ensure efficient delivery of high-quality services integrated with other modes and supportive land uses.

GOAL III: ECONOMY
Enhance RVTD’s cost effectiveness and provide convenient and reliable service that supports the local economy.

GOAL IV: ENVIRONMENT
Implement a system that lessens the environmental impact of travel.

GOAL V: SERVICE QUALITY
Provide a service that is safe, comfortable and convenient for riders.